This is why seeing everything printed strikes you. “Apps such as Tinder are taking advantage of a simple emotional phenomenon we can’t feel data. “You are lured into giving away all this information,” says Luke Stark, a digital technology sociologist at Dartmouth University. A July 2017 study revealed Tinder users are excessively willing to disclose information without realising it. But I quickly realised I wasn’t the only one. I was amazed by how much information I was voluntarily disclosing: from locations, interests and jobs, to pictures, music tastes and what I liked to eat. Facebook has thousands of pages about you!”Īs I flicked through page after page of my data I felt guilty. “Every app you use regularly on your phone owns the same. “I am horrified but absolutely not surprised by this amount of data,” said Olivier Keyes, a data scientist at the University of Washington. With the help of privacy activist Paul-Olivier Dehaye from personaldata.io and human rights lawyer Ravi Naik, I emailed Tinder requesting my personal data and got back way more than I bargained for.Some 800 pages came back containing information such as my Facebook “likes”, links to where my Instagram photos would have been had I not previously deleted the associated account, my education, the age-rank of men I was interested in, how many Facebook friends I had, when and where every online conversation with every single one of my matches happened … the list goes on.

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